Since 2018, a brand of premium potato chips has been creating waves in Singapore and the region for its outstanding quality.
Handpicked actively presented the brand and product to prospective buyers in China and received positive feedback. Being premium with a price point that reflects that fact, it lands at the tip of the pyramid in its category, thus targeting a niche in the market. While being “niche” for most markets means a relatively smaller customer base, in China’s scale, however, niche still represents a sizeable market!
For this brand, the Process & Scope Handpicked offered can be summarised below:
STEP 1: PREPARATIONS Brand and product training with the clients’ support Sales deck preparations (in Mandarin) Product samples arrangements (if applicable)
STEP 2: LISTING Create long list of potential customers Reach out to the contacts on the list to assess their level of interest 1st shortlist to arrange for live meetings
STEP 3: PITCHING Pitching sessions 2nd shortlist for a live meeting with the client
STEP 4: BUYER NEGOTIATIONS Coordination and participation of meetings 3rd shortlist of final selected buying customer(s)
STEP 5: CONTRACT SIGNING Facilitating the negotiation of contract terms Buying contract signing facilitation
Perhaps you’ve tried to sell in China already but without much success. There’s a lot of information on China online and it is hard to decipher what’s relevant to you. Consulting companies out there sell strategies, but it’s ultimately up to you to be there and execute them by yourself.
With Handpicked, aside from strategy, you get a local hands-on team in China that executes. You don’t have to try it alone anymore and spend valuable resources on trial and error. We do it for you, with you.
Can we help you too?
If you’re looking for local assistance from an experienced team in China, Handpicked might just be for you.