Sell in China - Roasted Coffee from Europe Selling in China

Roasted Coffee from Europe Selling in China

A leading coffee brand from Europe with a presence in several international markets has successfully entered China with Handpicked’s assistance.

Taking on the role as their representatives in China, were able to give the brand an active local presence, which in turn allowed us to help them successfully sign a sole distributor in China. As part of their entry strategy, we assisted in the development of ‘ear-drip’ coffee – an up-and-coming trend in China. The brand now has its own online flagship store on T-mall and JD.com, and the products are on the shelves of all major import supermarkets around China.

Handpicked is checking the first container load arriving in China

Coffee training for all staff members of a distributor in China

Handpicked at a 5-star hotel fair representing the German coffee brand for continued sales

Brand introduction and sales presentation at the regional cluster meeting of the world’s largest 5-star hotel chain

The Process & Scope Handpicked offered can be summarised below:

STEP 1: PREPARATIONS
Brand and product training with the clients’ support
Sales deck preparations (in Mandarin)
Product samples arrangements (if applicable)
STEP 2: LISTING
Create long list of potential customers
Reach out to the contacts on the list to assess their level of interest
1st shortlist to arrange for live meetings
STEP 3: PITCHING
Pitching sessions
2nd shortlist for a live meeting with the client
STEP 4: BUYER NEGOTIATIONS
Coordination and participation of meetings
3rd shortlist of final selected buying customer(s)
STEP 5: CONTRACT SIGNING
Facilitating the negotiation of contract terms
Buying contract signing facilitation
STEP 6: MARKET GROWTH AND EXPANSION
Brand ambassador on the ground
Proactive sales to grow local market share & brand exposure
Providing a physical presentation space

Perhaps you’ve tried to sell in China already but without much success. There’s a lot of information on China online and it is hard to decipher what’s relevant to you. Consulting companies out there sell strategies, but it’s ultimately up to you to be there and execute them by yourself.

With Handpicked, aside from strategy, you get a local hands-on team in China that executes. You don’t have to try it alone anymore and spend valuable resources on trial and error.

We do it for you, with you.