One of the oldest and most trusted brands of coconut jams, condiments, and sambals (chili sauce) worked with Handpicked to explore its expansion opportunities in China.
In an Opportunity Assessment, the research, and focus group tasting results showed that the Chinese locals are not yet familiar with such a jam, but the flavor is very much welcomed.
Test-pitching to prospective distributors in China proved encouraging, especially in the HoReCa industries. Major confectionary distributors also see potential in adding the ingredients into their product range (small buns, cakes, Danish, etc.)
Other distributors expressed interest in supplying the jam in bulk to well-known cafes and hotel chains in China.
In this particular case the Process & Scope Handpicked offered can be summarised as below:
Perhaps you’ve tried to sell in China already but without much success. There’s a lot of information on China online and it is hard to decipher what’s relevant to you. Consulting companies out there sell strategies, but it’s ultimately up to you to be there and execute them by yourself.
With Handpicked, aside from strategy, you get a local hands-on team in China that executes. You don’t have to try it alone anymore and spend valuable resources on trial and error.
We do it for you, with you.